Brecon Beacons Tourism – The trade association for the Brecon Beacons.
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Wales Activity Tourism Organisation

WATO is a forum that has being piloted to link existing organisations in Wales’ three National Parks, with the aim of sharing ‘best practice’ across the outdoor sector. The Welsh Activity Tourism Organisation (WATO) functions regionally through Snowdonia-Active, Brecon Beacons Tourism and the South Wales Outdoor Activity Provider’s Groups, and Pembrokeshire Outdoor Charter Group. WATO’s overall objective is to improve the delivery of activity tourism, thereby leading to increased business for the sector.

Visit Wales (VW) is sponsoring the joint forum, following on from a series of activity tourism roadshows VW held in 2009. The key aims include: working with Visit Wales on improving the quality of their data on outdoor businesses across Wales, reviewing imagery used by them and ensuring that outdoor businesses are aware of the marketing opportunities through VW. 

Snowdonia-Active’s Chris Wright said: “The national parks are all very different and there is an obvious opportunity for each region to learn from the other, while respecting regional diversity.”

This pilot will run until March 2012 and is chaired by Pete Bursnall. Pete has a strong background in the outdoors and is heavily involved with tourism developments in Wales; primarily as the Chair of the Sustainable Tourism Forum and as a member of the Ministerial Advisory Panel on Tourism. From 2012 the group anticipates securing more funding to continue with reviewed objectives suited to each region but embracing the whole of Wales.

Punch Maughan of BBT and Gary Evans, the SWOAPG coordinator, attend the WATO meetings for the Brecon Beacons and South Wales area.

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